Niyo Uses Full-Page Videos to Drive Adoption of Its Travel Card

Immersive video storytelling educates users and drives higher conversions for international travelers.

Context

Niyo offers a debit card designed specifically for international travel, but many eligible users hadn’t yet ordered it. To boost adoption, Niyo launched a full-page video campaign, introducing the benefits of the card in a visually compelling way.

The campaign targeted users who hadn’t yet ordered the card, ensuring the message reached the right audience at the right time.

Why This Works

Video is one of the most effective engagement tools, capturing attention instantly while making complex offerings easy to understand. A full-page immersive format ensured maximum visibility, driving action without distractions.

Users who saw the video were 35% more likely to order the debit card, while leading metrics like KYC completion, passport verification, and account creation saw an uplift of 80-100%.

With this approach, Niyo turned passive users into engaged customers, making international spending smoother and more rewarding.

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