Feature adoption
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Engagement
Stable Money uses stories to communicate its value proposition
Stories can be an effective way to engage users in a more interactive and visually appealing manner
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Context
Stable Money, an app that lets its customers book fixed deposits digitally, introduced Stories to communicate its value prop and build trust with its users.
Why this works
Stories have worked well for Stable Money to drive home key messages or share special offers because they are short, simple, and easy to consume.
They have also tailored the Stories content to the app's specific goals and the needs of its user base. This appeals in a quicker way for the users.
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