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Context
Zepto is a quick commerce app in India. To encourage daily ordering, the app uses a streak-based engagement system. Users who place orders on consecutive days build a streak, and the streak counter is prominently displayed. Maintaining a streak unlocks rewards and benefits, creating a strong daily habit loop.
Why This Works
Streaks are one of the most effective behavior reinforcement mechanics in consumer apps. It works because (1) Loss aversion is powerful — once a streak is started, breaking it feels like a loss, (2) Daily engagement becomes habitual when tied to a visible counter, (3) The simplicity of the mechanic (just order to keep the streak) means there’s no cognitive overhead — users understand it instantly.
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