Aditya Bhattacharyya

Growth Guy

Growth Lead at Plotline

"Get busy growing, or get busy dying." - Me, probably

I've been a part of growing SaaS teams for over 2 years now. Reach out if you ever want to talk growth!

Articles by

Aditya Bhattacharyya

All Articles

Examples to improve Feature Discovery and Adoption in Super Apps

How well-known mobile apps use in-app messaging to drive feature adoption.

April 24, 2025

Feature adoption

Gamification in Health and Fitness Apps: Top 5 examples

Gamification is critical to drive user engagement. Take inspiration from the best gamification features from the fast-growing health and fitness apps.

December 2, 2024

Gamification

5 Mobile App Feature Announcement Examples in 2025

Discover some of the best examples of how mobile apps announce their features while the users are using the app.

January 19, 2025

Feature adoption

In-App Tutorials: A Complete Guide in 2025

Find the best practices and examples of how different mobile apps incorporate in-app tutorials for their users to experience the "aha moment".

January 19, 2025

Onboarding

Hansel.io Review | Overview, Pricing and Comparison

A detailed review of Hansel.io - reviews, pricing, alternatives, and more.

December 2, 2024

Comparisons

Nudges in Fintech Apps: Increase Retention and Conversions

Explore important use cases for nudges in fintech apps and how leading apps have implemented them.

December 2, 2024

Guides

Why in-app engagement is crucial for B2C brands

A rundown on why the growth playbooks of using channels like push, etc which drove growth for B2C brands in the 2010s has run its course.

December 2, 2024

Guides

Retention Rates for Mobile Apps by Industry

Find out retention rates for mobile apps by industry, and check out ways to improve retention over time.

December 2, 2024

Retention

11-Step Onboarding Checklist for Mobile Apps

We work with hundreds of mobile app companies to improve their onboarding. Along the way, we’ve picked up a few guidelines that you can follow.

December 2, 2024

Onboarding

The Ultimate Guide to In-App Nudges in 2025

Learn how to create non-intrusive experiences for mobile users by deploying effective app nudges.

January 23, 2025

Guides

Best Mobile App Onboarding Examples in 2025

Onboarding is critical to drive user activation and retention. Explore the best app onboarding examples with insights from Doordash, Calm, and Duo.

April 1, 2025

Onboarding

(Air)meet-ing customers to 24X ARR

Breaking down the product and growth strategies that fuelled Airmeet’s ARR growth by 24X in 1 year and led to a user base of 120,000 event organizers.

December 2, 2024

Growth Strategy

A Guide to In-App Surveys

A shift to a continuous research culture can be a competitive edge today, and in-app surveys are crucial in enabling this shift.

December 2, 2024

Guides