Aarzu Kedia

Aarzu Kedia

Content Marketing Associate

Content Marketing Associate

Articles by

Aarzu Kedia

All Articles
Complete Guide to Lifecycle Marketing

Complete Guide to Lifecycle Marketing

Lifecycle marketing turns installs into loyal users. Learn how top apps boost retention, LTV, and advocacy without increasing CAC.

Guides
4 Strategies for Creating a Personalized Customer Experience

4 Strategies for Creating a Personalized Customer Experience

Explore strategies for creating a personalized customer experience, from understanding customer preferences to integrating cross-channel marketing sol

Growth Strategy
What is A/B Testing? A Practical Guide with Steps and Examples

What is A/B Testing? A Practical Guide with Steps and Examples

A/B testing involves randomized experiments to make data-driven decisions comparing two versions of a single variable.

Guides
4 Effective Tactics to Increase Your Conversion Rate

4 Effective Tactics to Increase Your Conversion Rate

Discover effective tactics to veritably increase the conversion rate.

Conversion
3 Effective Customer Retention Marketing Strategies with Examples

3 Effective Customer Retention Marketing Strategies with Examples

Use customer retention marketing by building strong relationships, utilizing reward programs, and personalizing experiences.

Growth Strategy
A Guide to In-App Mobile Surveys: Questions Types and Practices

A Guide to In-App Mobile Surveys: Questions Types and Practices

In-app mobile surveys help to understand user sentiment, identify bugs, and gather targeted feedback for improved user experience.

Retention
Interactive Creation and Use of Walkthroughs: Examples and Tips

Interactive Creation and Use of Walkthroughs: Examples and Tips

Interactive walkthroughs and step-by-step guiding tools improve user engagement and reduce support requests. Use visuals and maintain brand consisten

Guides
Creating In-App Tutorials for Better Product Adoption

Creating In-App Tutorials for Better Product Adoption

Create effective in-app tutorials to improve user retention and enhance early product interaction. Includes best practices and types of tutorials.

Feature adoption
Top Customer Onboarding Metrics to Track

Top Customer Onboarding Metrics to Track

Discover the top customer onboarding metrics for enhancing customer satisfaction and aligning onboarding goals with business objectives.

Onboarding
Balancing Customer Acquisition and Retention Strategies

Balancing Customer Acquisition and Retention Strategies

This blog explores the importance of balancing customer acquisition and retention strategies for sustained business growth and profitability.

Growth Strategy
Mobile App Monetization Trends for 2025

Mobile App Monetization Trends for 2025

Explore the 2025 app monetization trends emphasizing quality, diversification, and user-centric strategies.

Conversion
Strategies to Increase App Engagement and Measure Success

Strategies to Increase App Engagement and Measure Success

Explore proven strategies to elevate app engagement and accurately measure success. Unlock the potential of your app with our comprehensive guidance.

Growth Strategy
Types and Best Practices of User Segmentation

Types and Best Practices of User Segmentation

User segmentation, necessary for personalized experiences and targeting, includes demographic, behavioral, and technographic types, among others.

Guides
Simple Strategies to Enhance Customer Retention in Banking

Simple Strategies to Enhance Customer Retention in Banking

Customer retention in banking is cost-effective and focuses on strong relationships and exceptional service, ensuring stability and increased revenue.

Retention
Strategies to Increase App Adoption: Methods and Techniques

Strategies to Increase App Adoption: Methods and Techniques

Discover how to increase the adoption of an app by creating personalized experiences and excellent onboarding processes.

Feature adoption
Strategies for Designing Personalized Mobile Applications

Strategies for Designing Personalized Mobile Applications

Personalized mobile applications enhance user experience, improving retention and loyalty while increasing conversion rates and revenue.

Guides
How to Track Product Adoption Metrics: Tutorial and Examples

How to Track Product Adoption Metrics: Tutorial and Examples

Understand product adoption metrics, including adoption rate, churn rate, session duration, and tools for effective tracking.

Feature adoption
Examples of Carousel Widgets  to Drive Conversions in Mobile Apps

Examples of Carousel Widgets to Drive Conversions in Mobile Apps

Learn how to create dynamic, no-code content carousel widgets to boost user engagement, retention, and conversions in your app.

Conversion
Netcore vs. Plotline | Features, Pricing, and Comparison

Netcore vs. Plotline | Features, Pricing, and Comparison

Compare Netcore Cloud and Plotline: Discover which platform excels in email/SMS marketing, app engagement, and real-time personalization.

Comparisons
Crafting User-Centric App Experiences with Behavioural Segmentation: Best Practices and Examples

Crafting User-Centric App Experiences with Behavioural Segmentation: Best Practices and Examples

Elevate your mobile app strategy with smart user segmentation. Explore practical examples and tips for behavioral targeting.

Growth Strategy
How to increase free-to-paid conversion rates on your app

How to increase free-to-paid conversion rates on your app

Maximize your app’s revenue by mastering free-to-paid conversion strategies that fit your app's monetisation model and industry needs.

Conversion
8 Ways to Boost In-app Purchase Rates

8 Ways to Boost In-app Purchase Rates

Explore proven strategies to enhance your in-app purchases, helping you turn users into paying customers while maintaining user satisfaction.

Conversion
Boosting Discovery and Quick Transactions for E-Commerce with Shoppable Stories

Boosting Discovery and Quick Transactions for E-Commerce with Shoppable Stories

Discover how shoppable stories transform e-commerce, boost engagement and sales. Learn key features, best practices, and examples across industries.

Conversion
Top 5 gamification tools for mobile apps in 2025

Top 5 gamification tools for mobile apps in 2025

Leverage these top gamification tools to create more engaging and interactive experiences that keep users coming back for more.

Comparisons
Nudges in Health and Wellness Apps: Increase User Engagement

Nudges in Health and Wellness Apps: Increase User Engagement

Explore some key use cases for nudges to guide users throughout stages of their journey & increase user engagement in health and wellness apps.

Growth Strategy
Spin the Wheel Gamification: Boosting Engagement & Conversions

Spin the Wheel Gamification: Boosting Engagement & Conversions

Learn how you can use spin the wheel to gamify user experience in your mobile app with examples from CRED, Amazon and more.

Gamification
Guide to Mobile App Experimentation: Dynamic User Experiences

Guide to Mobile App Experimentation: Dynamic User Experiences

Learn how you can run experiments for your mobile app to improve user engagement with examples from fast growing consumer apps like Duolingo, Airbnb.

Growth Strategy
Driving Feature Discovery and Adoption in Super Apps

Driving Feature Discovery and Adoption in Super Apps

Discover 5 game-changing feature adoption & discovery strategies that will take your super app's user experience to the next level.

Guides
How to Use In-App Videos to Boost User Engagement

How to Use In-App Videos to Boost User Engagement

Get to know how you can use in-app videos in mobile apps to boost user engagement along with examples from well-known companies.

Growth Strategy
Streaks and Milestones for Gamification in Mobile Apps

Streaks and Milestones for Gamification in Mobile Apps

Delve into some effective gamification elements for user engagement - streaks and milestones with examples from top consumer apps like Calm, Duolingo.

Gamification