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All the knowledge you need to drive in-app growth
The latest industry news, interviews, technologies, and resources.
May 27, 2025
Unlocking In-App Engagement with the Help of AI for Product and Marketing Teams: A Step-by-Step Guide
Learn how AI enhances in-app engagement for product and marketing teams with personalization, predictive analytics, and automation.
Read more
Design
5 Mobile App Feature Announcement Examples in 2025
Discover some of the best examples of how mobile apps announce their features while the users are using the app.
Aditya Bhattacharyya
August 31, 2023
Design
In-App Tutorials: A Complete Guide in 2025
Find the best practices and examples of how different mobile apps incorporate in-app tutorials for their users to experience the "aha moment".
Aditya Bhattacharyya
August 30, 2023
Design
In-App Walkthroughs: What They Are, Benefits, and Examples (2025)
Gain a clear understanding of app walkthroughs and some of the best examples—and how to use this onboarding tactic to guide users to activation.
Ananya Vairavarajan
August 30, 2023
Design
Best Mobile App Gamification Examples
Gamification is critical to drive user engagement. Take inspiration from the best gamification features from the fast-growing mobile app companies.
Ananya Vairavarajan
August 29, 2023
Design
Top Mobile App Monetization Strategies in 2025
Discover effective strategies to increase your mobile app monetization. Boost your app's monetization and revenue metrics significantly.
Ananya Vairavarajan
August 17, 2023
Design
Nudges in E-Commerce Apps: A Guide to Increase Conversions
Explore few important use cases for nudges, designed to guide users at different stages of their journey within the e-commerce app.
July 31, 2023
Design
Nudges in Gaming Apps: A Guide to Increase Engagement
Explore some key use cases for nudges, designed to guide users at different stages of their journey within the gaming app.
Ananya Vairavarajan
July 26, 2023
Design
How to Improve KYC Funnel in Mobile Apps
Learn how to optimize the KYC funnel metrics in your mobile app with effective strategies. Increase conversions and boost trust.
July 13, 2023
Design
Increasing Active Users for Your App - The Complete Guide
In this article, we'll discuss the significance of active users, how to calculate it and provide strategies for boosting your active users in the app.
Ananya Vairavarajan
July 12, 2023
Design
How to Improve App Onboarding with In-App Messages
Find out how to optimize onboarding with impactful in-app messages to boost user activation and retention rates.
Ananya Vairavarajan
July 10, 2023
Design
Contextual Nudges in Mobile Apps
Discover how to optimize user journeys with contextual nudges in mobile apps by targeting the right user with the right context at the right time.
Ananya Vairavarajan
July 4, 2023
Design
Nudges in Fintech Apps: Increase Retention and Conversions
Explore important use cases for nudges in fintech apps and how leading apps have implemented them.
Aditya Bhattacharyya
June 30, 2023
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Design
A Guide to In-App Mobile Surveys: Questions Types and Practices
In-app mobile surveys help to understand user sentiment, identify bugs, and gather targeted feedback for improved user experience.
Aarzu Kedia
November 20, 2024
Design
Spin the Wheel Gamification: Boosting Engagement & Conversions
Learn how you can use spin the wheel to gamify user experience in your mobile app with examples from CRED, Amazon and more.
Aarzu Kedia
August 1, 2024
Design
Badges for Gamification in Mobile Apps
In this blog, we'll discuss the popular gamification feature: badge. We'll explore how various consumer apps use them to boost user engagement.
Ananya Vairavarajan
May 6, 2024
Design
Quiz for Gamification in Mobile Apps
In this blog, we'll discuss the popular gamification feature: quiz. We'll explore how various consumer apps use them to boost user engagement.
Ananya Vairavarajan
March 28, 2024
Design
Leaderboard for Gamification in Mobile Apps
In this blog, we'll discuss the popular gamification feature: leaderboards. We'll explore how various consumer apps use them to boost user engagement.
Ananya Vairavarajan
March 27, 2024
Design
Streaks and Milestones for Gamification in Mobile Apps
Delve into some effective gamification elements for user engagement - streaks and milestones with examples from top consumer apps like Calm, Duolingo.
Aarzu Kedia
March 7, 2024
Design
Best Examples of Mobile App Scratch Cards
In this blog post, we delve into mobile app scratch cards and how some of the mobile apps use them.
Ananya Vairavarajan
October 19, 2023
Design
Gamification in Banking Apps
Gamification is critical to drive user engagement. Take inspiration from the best gamification features from the fast-growing banking apps.
Ananya Vairavarajan
October 5, 2023
Design
Gamification in EdTech Apps: Top 4 Examples
Gamification is critical to drive user engagement. Take inspiration from the best gamification features from the fast-growing edtech apps.
Ananya Vairavarajan
September 25, 2023
Design
Gamification in Health and Fitness Apps: Top 5 examples
Gamification is critical to drive user engagement. Take inspiration from the best gamification features from the fast-growing health and fitness apps.
Aditya Bhattacharyya
September 20, 2023
Design
Gamification in Fintech Apps: Top 5 Examples
Discover 5 gamification strategies in fintechs like leaderboards, progress bars, and badges, and learn how you can enhance your app's user engagement.
Ananya Vairavarajan
September 20, 2023
Design
Best Mobile App Gamification Examples
Gamification is critical to drive user engagement. Take inspiration from the best gamification features from the fast-growing mobile app companies.
Ananya Vairavarajan
August 29, 2023
Design
10 Ways to Increase Mobile App Conversion Rates
Discover effective strategies to increase your mobile app conversion rates with these 10 ways. Boost your app's success and grow your user base today.
Ananya Vairavarajan
June 21, 2023
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Design
Creating In-App Tutorials for Better Product Adoption
Create effective in-app tutorials to improve user retention and enhance early product interaction. Includes best practices and types of tutorials.
Aarzu Kedia
November 20, 2024
Design
Strategies to Increase App Adoption: Methods and Techniques
Discover how to increase the adoption of an app by creating personalized experiences and excellent onboarding processes.
Aarzu Kedia
October 7, 2024
Design
How to Track Product Adoption Metrics: Tutorial and Examples
Understand product adoption metrics, including adoption rate, churn rate, session duration, and tools for effective tracking.
Aarzu Kedia
September 27, 2024
Design
Examples to improve Feature Discovery and Adoption in Super Apps
How well-known mobile apps use in-app messaging to drive feature adoption.
Aditya Bhattacharyya
November 23, 2023
Design
Top 5 Mobile App Feature Adoption Software in 2025
Discover the best feature adoption software of 2025 to help improve the adoption metrics, and what makes each software special.
Ananya Vairavarajan
September 1, 2023
Design
5 Mobile App Feature Announcement Examples in 2025
Discover some of the best examples of how mobile apps announce their features while the users are using the app.
Aditya Bhattacharyya
August 31, 2023
Design
7 Strategies to Improve Mobile App Feature Adoption in 2025
Feature adoption can be a tricky thing to tackle. So, here's an exhaustive list of strategies you can use to improve mobile app feature adoption.
Ananya Vairavarajan
May 4, 2023
Design
Unlocking In-App Engagement with the Help of AI for Product and Marketing Teams: A Step-by-Step Guide
Learn how AI enhances in-app engagement for product and marketing teams with personalization, predictive analytics, and automation.
Ashana Jha
May 27, 2025
Design
4 Strategies for Creating a Personalized Customer Experience
Explore strategies for creating a personalized customer experience, from understanding customer preferences to integrating cross-channel marketing sol
Aarzu Kedia
November 20, 2024
Design
3 Effective Customer Retention Marketing Strategies with Examples
Use customer retention marketing by building strong relationships, utilizing reward programs, and personalizing experiences.
Aarzu Kedia
November 20, 2024
Design
Balancing Customer Acquisition and Retention Strategies
This blog explores the importance of balancing customer acquisition and retention strategies for sustained business growth and profitability.
Aarzu Kedia
October 17, 2024
Design
Strategies to Increase App Engagement and Measure Success
Explore proven strategies to elevate app engagement and accurately measure success. Unlock the potential of your app with our comprehensive guidance.
Aarzu Kedia
October 17, 2024
Design
Crafting User-Centric App Experiences with Behavioural Segmentation: Best Practices and Examples
Elevate your mobile app strategy with smart user segmentation. Explore practical examples and tips for behavioral targeting.
Aarzu Kedia
August 30, 2024
Design
Nudges in Health and Wellness Apps: Increase User Engagement
Explore some key use cases for nudges to guide users throughout stages of their journey & increase user engagement in health and wellness apps.
Aarzu Kedia
August 6, 2024
Design
Guide to Mobile App Experimentation: Dynamic User Experiences
Learn how you can run experiments for your mobile app to improve user engagement with examples from fast growing consumer apps like Duolingo, Airbnb.
Aarzu Kedia
July 25, 2024
Design
How to Use In-App Videos to Boost User Engagement
Get to know how you can use in-app videos in mobile apps to boost user engagement along with examples from well-known companies.
Aarzu Kedia
July 16, 2024
Design
4 ways to validate demand without building product
Breakdown of how some top tech companies validated their hypothesis without writing a bunch of code.
December 15, 2022
Design
(Air)meet-ing customers to 24X ARR
Breaking down the product and growth strategies that fuelled Airmeet’s ARR growth by 24X in 1 year and led to a user base of 120,000 event organizers.
Aditya Bhattacharyya
August 11, 2022
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Design
Top Customer Onboarding Metrics to Track
Discover the top customer onboarding metrics for enhancing customer satisfaction and aligning onboarding goals with business objectives.
Aarzu Kedia
November 20, 2024
Design
Improving the First Time User Experience (FTUE) in Mobile Apps
Discover how a well-designed First Time User Experience (FTUE) can boost user satisfaction and retention in mobile apps.
Ananya Vairavarajan
April 18, 2024
Design
Key Metrics and KPIs to Measure User Onboarding
Unlock the secrets to measuring user onboarding success with our comprehensive guide on key metrics and KPIs.
Ananya Vairavarajan
September 15, 2023
Design
4 Effective User Onboarding UX Patterns to Enhance User Experience
Discover 4 game-changing user onboarding UX patterns that will take your user experience to the next level.
Ananya Vairavarajan
September 4, 2023
Design
In-App Tutorials: A Complete Guide in 2025
Find the best practices and examples of how different mobile apps incorporate in-app tutorials for their users to experience the "aha moment".
Aditya Bhattacharyya
August 30, 2023
Design
In-App Walkthroughs: What They Are, Benefits, and Examples (2025)
Gain a clear understanding of app walkthroughs and some of the best examples—and how to use this onboarding tactic to guide users to activation.
Ananya Vairavarajan
August 30, 2023
Design
Top 5 Mobile App Onboarding Software in 2025
Discover the best user onboarding software to help improve the activation metrics, retain more users, and what makes each software special.
Ananya Vairavarajan
August 24, 2023
Design
How to Improve App Onboarding with In-App Messages
Find out how to optimize onboarding with impactful in-app messages to boost user activation and retention rates.
Ananya Vairavarajan
July 10, 2023
Design
Activation Rates for Mobile Apps by Industry
Find out activation rates for mobile apps by industry, and go through strategies to improve activation rates over time.
March 19, 2023
Design
11-Step Onboarding Checklist for Mobile Apps
We work with hundreds of mobile app companies to improve their onboarding. Along the way, we’ve picked up a few guidelines that you can follow.
Aditya Bhattacharyya
March 8, 2023
Design
Best Mobile App Onboarding Examples in 2025
Onboarding is critical to drive user activation and retention. Explore the best app onboarding examples with insights from Doordash, Calm, and Duo.
Aditya Bhattacharyya
October 27, 2022
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Design
Simple Strategies to Enhance Customer Retention in Banking
Customer retention in banking is cost-effective and focuses on strong relationships and exceptional service, ensuring stability and increased revenue.
Aarzu Kedia
October 11, 2024
Design
Retention Strategies to Increase the eCommerce Sales
Discover effective strategies to elevate your eCommerce sales to unprecedented levels.
Ananya Vairavarajan
September 5, 2023
Design
Boost Player Retention in Mobile Games with These Effective Hacks
Let's dive in and discover the hacks that can take your mobile game to the next level to attain a good retention rate.
Ananya Vairavarajan
September 4, 2023
Design
10 Strategies to Increase Mobile App Retention Rates
You can't directly improve retention. You need to improve inputs to retention. We break down how you can do that.
Ananya Vairavarajan
April 26, 2023
Design
Retention Rates for Mobile Apps by Industry
Find out retention rates for mobile apps by industry, and check out ways to improve retention over time.
Aditya Bhattacharyya
March 17, 2023
Design
Increasing Active Users for Your App - The Complete Guide
In this article, we'll discuss the significance of active users, how to calculate it and provide strategies for boosting your active users in the app.
Ananya Vairavarajan
July 12, 2023
Design
Contextual Nudges in Mobile Apps
Discover how to optimize user journeys with contextual nudges in mobile apps by targeting the right user with the right context at the right time.
Ananya Vairavarajan
July 4, 2023
Design
Nudges in Fintech Apps: Increase Retention and Conversions
Explore important use cases for nudges in fintech apps and how leading apps have implemented them.
Aditya Bhattacharyya
June 30, 2023
Design
User Stickiness: The Ultimate Guide in 2025
In this article, we'll discuss the significance of user stickiness, reveal the keys to achieving it, and provide strategies for boosting stickiness.
June 12, 2023
Design
How to Use Coachmarks and Spotlight UI in Mobile Apps
Let's dive deep into the world of mobile app coachmarks and spotlights and unveil their various applications.
Ananya Vairavarajan
May 15, 2023
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Design
Mobile App Tooltips: Everything You Need to Know
In this comprehensive blog post, we delve into mobile app tooltips and uncover their use cases.
Ananya Vairavarajan
May 12, 2023
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Design
7 Strategies to Increase Mobile App Engagement in 2025
This blog will present 7 effective tactics to increase user engagement with your mobile app and encourage the users to use it repeatedly.
Ananya Vairavarajan
May 9, 2023
Design
Why in-app engagement is crucial for B2C brands
A rundown on why the growth playbooks of using channels like push, etc which drove growth for B2C brands in the 2010s has run its course.
Aditya Bhattacharyya
May 5, 2023
Design
The Ultimate Guide to In-App Nudges in 2025
Learn how to create non-intrusive experiences for mobile users by deploying effective app nudges.
Aditya Bhattacharyya
December 21, 2022
Design
A Guide to In-App Surveys
A shift to a continuous research culture can be a competitive edge today, and in-app surveys are crucial in enabling this shift.
Aditya Bhattacharyya
December 2, 2020
Drive in-app growth with Plotline
Join companies like Dream 11, Upstox, BharatPe, AngelOne and others that use Plotline to drive activation, adoption and conversions in their mobile apps - without relying on engineering