Ananya Vairavarajan

Ananya Vairavarajan

Growth

I'm new to the growth game, but I'm excited to plant the seeds of success and watch them sprout into big, beautiful metrics.
Just don't ask me to water them with actual water. ( I'm still working on my metaphors)

Articles by

Ananya Vairavarajan

All Articles
5 Best A/B Testing Tools for Mobile Apps in 2025

5 Best A/B Testing Tools for Mobile Apps in 2025

Discover the best A/B testing tools for mobile apps according to your need to optimize user experience and maximize engagement.

Guides
Best Apptimize Alternatives in 2025

Best Apptimize Alternatives in 2025

Plotline, Optimizely (for mobile apps), VWO, and Taplytics are the top 4 Apptimize alternatives that are discussed below.

Comparisons
Top 4 VWO Alternatives in 2025

Top 4 VWO Alternatives in 2025

Plotline, Optimizely (for mobile apps), Apptimize, and Taplytics are the top 4 VWO alternatives that are discussed below.

Comparisons
Best Pendo Mobile Alternatives in 2025

Best Pendo Mobile Alternatives in 2025

Plotline, Appcues Mobile, Whatfix, and Netcore are the top alternatives to Appcues Mobile.

Comparisons
Best Appcues Mobile Alternatives in 2025

Best Appcues Mobile Alternatives in 2025

Plotline, Pendo Mobile, Whatfix, and Netcore are the top alternatives to Appcues Mobile.

Comparisons
Best CMS for Mobile Apps in 2025

Best CMS for Mobile Apps in 2025

Discover the best CMS for mobile apps to dynamically control what content to show your users.

Comparisons
Badges for Gamification in Mobile Apps

Badges for Gamification in Mobile Apps

In this blog, we'll discuss the popular gamification feature: badge. We'll explore how various consumer apps use them to boost user engagement.

Gamification
Improving the First Time User Experience (FTUE) in Mobile Apps

Improving the First Time User Experience (FTUE) in Mobile Apps

Discover how a well-designed First Time User Experience (FTUE) can boost user satisfaction and retention in mobile apps.

Onboarding
Quiz for Gamification in Mobile Apps

Quiz for Gamification in Mobile Apps

In this blog, we'll discuss the popular gamification feature: quiz. We'll explore how various consumer apps use them to boost user engagement.

Gamification
Leaderboard for Gamification in Mobile Apps

Leaderboard for Gamification in Mobile Apps

In this blog, we'll discuss the popular gamification feature: leaderboards. We'll explore how various consumer apps use them to boost user engagement.

Gamification
Content Cards for Mobile Apps

Content Cards for Mobile Apps

Get to know about content cards and how they are used in consumer apps for different use cases.

Guides
Challenges of Using Traditional Engagement Platforms for In-App Communication

Challenges of Using Traditional Engagement Platforms for In-App Communication

Challenges of using traditional engagement platforms to show how in-app popups disrupt the overall user experience for mobile app users.

Guides
Best WebEngage Alternatives in 2025

Best WebEngage Alternatives in 2025

This blog presents Plotline, CleverTap, MoEngage, Braze, and Customer.io as the top 5 alternatives to WebEngage.

Comparisons
Top 5 MoEngage Alternatives in 2025

Top 5 MoEngage Alternatives in 2025

This blog presents Plotline, CleverTap, WebEngage, Braze, and Customer.io as the top 5 alternatives to MoEngage.

Comparisons
Digital Nudges in Mobile App - The Ultimate Guide in 2025

Digital Nudges in Mobile App - The Ultimate Guide in 2025

A deep dive into what digital nudges are, why it's important in 2025, and the different use cases they solve for a consumer app.

Guides
6 Examples of In-app Messaging to Improve Revenue in Mobile Apps

6 Examples of In-app Messaging to Improve Revenue in Mobile Apps

Get to know how well-known mobile apps use in-app messaging for higher conversion rates and increased revenue.

Conversion
Best Mobile In-App Messaging Platforms in 2025

Best Mobile In-App Messaging Platforms in 2025

Discover the best in-app messaging platform to curate personalized in-app communication for different segments, and what makes each platform special.

Guides
5 Examples of In-App Messaging to Increase User Engagement in Mobile Apps

5 Examples of In-App Messaging to Increase User Engagement in Mobile Apps

Get to know how well-known mobile apps use in-app messaging to increase user engagement.

Guides
In-App Stories for Mobile Marketing

In-App Stories for Mobile Marketing

In this blog post, we delve into in-app stories and how some of the consumer apps use them.

Guides
In-App Campaign Ideas to Boost Transactions During Diwali

In-App Campaign Ideas to Boost Transactions During Diwali

Explore ideas for your upcoming in-app Diwali campaigns.

Conversion
Best Examples of Mobile App Scratch Cards

Best Examples of Mobile App Scratch Cards

In this blog post, we delve into mobile app scratch cards and how some of the mobile apps use them.

Gamification
Best Examples of Mobile App Bottom Sheets

Best Examples of Mobile App Bottom Sheets

In this comprehensive blog post, we delve into mobile app bottom sheets and how some of the mobile apps configure them.

Guides
Gamification in Banking Apps

Gamification in Banking Apps

Gamification is critical to drive user engagement. Take inspiration from the best gamification features from the fast-growing banking apps.

Gamification
Gamification in EdTech Apps: Top 4 Examples

Gamification in EdTech Apps: Top 4 Examples

Gamification is critical to drive user engagement. Take inspiration from the best gamification features from the fast-growing edtech apps.

Gamification
Gamification in Fintech Apps: Top 5 Examples

Gamification in Fintech Apps: Top 5 Examples

Discover 5 gamification strategies in fintechs like leaderboards, progress bars, and badges, and learn how you can enhance your app's user engagement.

Gamification
Key Metrics and KPIs to Measure User Onboarding

Key Metrics and KPIs to Measure User Onboarding

Unlock the secrets to measuring user onboarding success with our comprehensive guide on key metrics and KPIs.

Onboarding
The Ultimate Guide to Mobile App Personalization

The Ultimate Guide to Mobile App Personalization

Discover how to enhance user engagement and retention by creating personalized mobile app experiences.

Guides
Mobile App Upselling: 3 Strategies to Convert Free Users

Mobile App Upselling: 3 Strategies to Convert Free Users

Discover three powerful strategies to convert free users into paying customers in the mobile app industry.

Conversion
The Ultimate Guide to User Satisfaction in Your Mobile App

The Ultimate Guide to User Satisfaction in Your Mobile App

Discover the secrets to measuring and boosting user satisfaction in your mobile app with our ultimate guide.

Guides
Mobile App Modals: Best Practices and Examples

Mobile App Modals: Best Practices and Examples

Discover the secrets to captivating your app users with different types of mobile app modals.

Guides
In-Product Banners: Guide for Effective Announcements

In-Product Banners: Guide for Effective Announcements

Discover the secret to creating impactful in-product banners that captivate your audience and drive action.

Guides
Increase In-App Revenue with Powerful In-App Messages

Increase In-App Revenue with Powerful In-App Messages

Discover how to skyrocket your in-app revenue with these powerful messaging strategies.

Conversion
Retention Strategies to Increase the eCommerce Sales

Retention Strategies to Increase the eCommerce Sales

Discover effective strategies to elevate your eCommerce sales to unprecedented levels.

Retention
Top Mobile Game Monetization Strategies for 2025

Top Mobile Game Monetization Strategies for 2025

Discover the leading mobile game monetization tactics in 2024, offering valuable insights to enhance your revenue and realize your game's potential.

Guides
Boost Player Retention in Mobile Games with These Effective Hacks

Boost Player Retention in Mobile Games with These Effective Hacks

Let's dive in and discover the hacks that can take your mobile game to the next level to attain a good retention rate.

Retention
4 Effective User Onboarding UX Patterns to Enhance User Experience

4 Effective User Onboarding UX Patterns to Enhance User Experience

Discover 4 game-changing user onboarding UX patterns that will take your user experience to the next level.

Onboarding
8 Strategies to Boost Conversion Rate in Mobile Games: A Guide for 2023

8 Strategies to Boost Conversion Rate in Mobile Games: A Guide for 2023

Discover 8 strategies to increase conversion rates in mobile games. Boost your gaming app's success and grow your user base today.

Conversion
5 Strategies to Increase Repeat Purchase Rate for New E-Commerce Users

5 Strategies to Increase Repeat Purchase Rate for New E-Commerce Users

Explore the significance of RPR and present five strategies to skyrocket repeat purchase rates for new e-commerce users.

Guides
Top 5 Mobile App Feature Adoption Software in 2025

Top 5 Mobile App Feature Adoption Software in 2025

Discover the best feature adoption software of 2025 to help improve the adoption metrics, and what makes each software special.

Feature adoption
In-App Walkthroughs: What They Are, Benefits, and Examples (2025)

In-App Walkthroughs: What They Are, Benefits, and Examples (2025)

Gain a clear understanding of app walkthroughs and some of the best examples—and how to use this onboarding tactic to guide users to activation.

Onboarding
Best Mobile App Gamification Examples

Best Mobile App Gamification Examples

Gamification is critical to drive user engagement. Take inspiration from the best gamification features from the fast-growing mobile app companies.

Gamification
Top 5 Mobile App Onboarding Software in 2025

Top 5 Mobile App Onboarding Software in 2025

Discover the best user onboarding software to help improve the activation metrics, retain more users, and what makes each software special.

Onboarding
Top Mobile App Monetization Strategies in 2025

Top Mobile App Monetization Strategies in 2025

Discover effective strategies to increase your mobile app monetization. Boost your app's monetization and revenue metrics significantly.

Conversion
Nudges in Gaming Apps: A Guide to Increase Engagement

Nudges in Gaming Apps: A Guide to Increase Engagement

Explore some key use cases for nudges, designed to guide users at different stages of their journey within the gaming app.

Guides
Top 6 OneSignal Alternatives in 2025

Top 6 OneSignal Alternatives in 2025

Plotline, Iterable, Airship, Klaviyo, Braze, and Customer.io are the top alternatives to OneSignal. Check them out!

Comparisons
Increasing Active Users for Your App - The Complete Guide

Increasing Active Users for Your App - The Complete Guide

In this article, we'll discuss the significance of active users, how to calculate it and provide strategies for boosting your active users in the app.

Guides
How to Improve App Onboarding with In-App Messages

How to Improve App Onboarding with In-App Messages

Find out how to optimize onboarding with impactful in-app messages to boost user activation and retention rates.

Onboarding
Contextual Nudges in Mobile Apps

Contextual Nudges in Mobile Apps

Discover how to optimize user journeys with contextual nudges in mobile apps by targeting the right user with the right context at the right time.

Guides
10 Ways to Increase Mobile App Conversion Rates

10 Ways to Increase Mobile App Conversion Rates

Discover effective strategies to increase your mobile app conversion rates with these 10 ways. Boost your app's success and grow your user base today.

Conversion
Braze vs Iterable vs Plotline | Features, Pricing, and Comparison

Braze vs Iterable vs Plotline | Features, Pricing, and Comparison

An in-depth insight into the features, cost structures, and evaluations of Braze, Iterable, and Plotline to know the ideal platform for your business.

Comparisons
Top 5 Customer.io Alternatives

Top 5 Customer.io Alternatives

This blog presents Braze, Iterable, OneSignal, Klaviyo, and MoEngage as the top alternatives to Customer.io. Check it out!

Comparisons
Top 7 Iterable Alternatives in 2025

Top 7 Iterable Alternatives in 2025

This blog presents Plotline, Braze, OneSignal, Customer.io, Airship, Klaviyo, and CleverTap as the top alternatives to Iterable.

Comparisons
Best Braze Alternatives in 2025

Best Braze Alternatives in 2025

Plotline, Customer.io, Iterable, Klaviyo, CleverTap, MoEngage, and WebEngage are the top alternatives to Braze.

Comparisons
How to Use Coachmarks and Spotlight UI in Mobile Apps

How to Use Coachmarks and Spotlight UI in Mobile Apps

Let's dive deep into the world of mobile app coachmarks and spotlights and unveil their various applications.

Guides
Mobile App Tooltips: Everything You Need to Know

Mobile App Tooltips: Everything You Need to Know

In this comprehensive blog post, we delve into mobile app tooltips and uncover their use cases.

Guides
7 Strategies to Increase Mobile App Engagement in 2025

7 Strategies to Increase Mobile App Engagement in 2025

This blog will present 7 effective tactics to increase user engagement with your mobile app and encourage the users to use it repeatedly.

Guides
7 Strategies to Improve Mobile App Feature Adoption in 2025

7 Strategies to Improve Mobile App Feature Adoption in 2025

Feature adoption can be a tricky thing to tackle. So, here's an exhaustive list of strategies you can use to improve mobile app feature adoption.

Feature adoption
10 Strategies to Increase Mobile App Retention Rates

10 Strategies to Increase Mobile App Retention Rates

You can't directly improve retention. You need to improve inputs to retention. We break down how you can do that.

Retention
Top 4 Hansel.io Alternatives in 2025

Top 4 Hansel.io Alternatives in 2025

If you feel like Hansel.io is not the best in-app engagement tool for your business, keep reading to learn about other great Hansel.io alternatives.

Comparisons