Customer retention in banking is cost-effective and focuses on strong relationships and exceptional service, ensuring stability and increased revenue.

Aarzu Kedia

October 11, 2024

Design

How to Track Product Adoption Metrics: Tutorial and Examples

Understand product adoption metrics, including adoption rate, churn rate, session duration, and tools for effective tracking.

Aarzu Kedia

September 27, 2024

Design

Crafting User-Centric App Experiences with Behavioural Segmentation: Best Practices and Examples

Elevate your mobile app strategy with smart user segmentation. Explore practical examples and tips for behavioral targeting.

Aarzu Kedia

August 30, 2024

Design

How to increase free-to-paid conversion rates on your app

Maximize your app’s revenue by mastering free-to-paid conversion strategies that fit your app's monetisation model and industry needs.

Aarzu Kedia

August 29, 2024

Design

8 Ways to Boost In-app Purchase Rates

Explore proven strategies to enhance your in-app purchases, helping you turn users into paying customers while maintaining user satisfaction.

Aarzu Kedia

August 21, 2024

Design

Boosting Discovery and Quick Transactions for E-Commerce with Shoppable Stories

Discover how shoppable stories transform e-commerce, boost engagement and sales. Learn key features, best practices, and examples across industries.

Aarzu Kedia

August 16, 2024

Design

Nudges in Health and Wellness Apps: Increase User Engagement

Explore some key use cases for nudges to guide users throughout stages of their journey & increase user engagement in health and wellness apps.

Aarzu Kedia

August 6, 2024

Design

Spin the Wheel Gamification: Boosting Engagement & Conversions

Learn how you can use spin the wheel to gamify user experience in your mobile app with examples from CRED, Amazon and more.

Aarzu Kedia

August 1, 2024

Design

Guide to Mobile App Experimentation: Dynamic User Experiences

Learn how you can run experiments for your mobile app to improve user engagement with examples from fast growing consumer apps like Duolingo, Airbnb.

Aarzu Kedia

July 25, 2024

Design

Driving Feature Discovery and Adoption in Super Apps

Discover 5 game-changing feature adoption & discovery strategies that will take your super app's user experience to the next level.

Aarzu Kedia

July 23, 2024

Design

How to Use In-App Videos to Boost User Engagement

Get to know how you can use in-app videos in mobile apps to boost user engagement along with examples from well-known companies.

Aarzu Kedia

July 16, 2024

Design

Badges for Gamification in Mobile Apps

In this blog, we'll discuss the popular gamification feature: badge. We'll explore how various consumer apps use them to boost user engagement.

Ananya Vairavarajan

May 6, 2024

Design

Spin the Wheel Gamification: Boosting Engagement & Conversions

Learn how you can use spin the wheel to gamify user experience in your mobile app with examples from CRED, Amazon and more.

Aarzu Kedia

August 1, 2024

Design

Badges for Gamification in Mobile Apps

In this blog, we'll discuss the popular gamification feature: badge. We'll explore how various consumer apps use them to boost user engagement.

Ananya Vairavarajan

May 6, 2024

Design

Quiz for Gamification in Mobile Apps

In this blog, we'll discuss the popular gamification feature: quiz. We'll explore how various consumer apps use them to boost user engagement.

Ananya Vairavarajan

March 28, 2024

Design

Leaderboard for Gamification in Mobile Apps

In this blog, we'll discuss the popular gamification feature: leaderboards. We'll explore how various consumer apps use them to boost user engagement.

Ananya Vairavarajan

March 27, 2024

Design

Streaks and Milestones for Gamification in Mobile Apps

Delve into some effective gamification elements for user engagement - streaks and milestones with examples from top consumer apps like Calm, Duolingo.

Aarzu Kedia

March 7, 2024

Design

Best Examples of Mobile App Scratch Cards

In this blog post, we delve into mobile app scratch cards and how some of the mobile apps use them.

Ananya Vairavarajan

October 19, 2023

Design

Gamification in Banking Apps

Gamification is critical to drive user engagement. Take inspiration from the best gamification features from the fast-growing banking apps.

Ananya Vairavarajan

October 5, 2023

Design

Gamification in EdTech Apps: Top 4 Examples

Gamification is critical to drive user engagement. Take inspiration from the best gamification features from the fast-growing edtech apps.

Ananya Vairavarajan

September 25, 2023

Design

Gamification in Health and Fitness Apps: Top 5 examples

Gamification is critical to drive user engagement. Take inspiration from the best gamification features from the fast-growing health and fitness apps.

Aditya Bhattacharyya

September 20, 2023

Design

What is gamification for fintech apps and top examples

Discover 5 gamification strategies in fintechs like leaderboards, progress bars, and badges, and learn how you can enhance your app's user engagement.

Aarzu Kedia

September 20, 2023

Design

Best Mobile App Gamification Examples

Gamification is critical to drive user engagement. Take inspiration from the best gamification features from the fast-growing mobile app companies.

Ananya Vairavarajan

August 29, 2023

Design

Top Mobile App Monetization Strategies in 2026

Discover the most effective mobile app monetization strategies for 2026. Learn proven tactics to boost your B2C app's revenue through in-app messages.

Aarzu Kedia

August 17, 2023

Design

10 Ways to Increase Mobile App Conversion Rates

Discover effective strategies to increase your mobile app conversion rates with these 10 ways. Boost your app's success and grow your user base today.

Ananya Vairavarajan

June 21, 2023

Design

Creating In-App Tutorials for Better Product Adoption

Create effective in-app tutorials to improve user retention and enhance early product interaction. Includes best practices and types of tutorials.

Aarzu Kedia

November 20, 2024

Design

Strategies to Increase App Adoption: Methods and Techniques

Discover how to increase the adoption of an app by creating personalized experiences and excellent onboarding processes.

Aarzu Kedia

October 7, 2024

Design

How to Track Product Adoption Metrics: Tutorial and Examples

Understand product adoption metrics, including adoption rate, churn rate, session duration, and tools for effective tracking.

Aarzu Kedia

September 27, 2024

Design

Examples to improve Feature Discovery and Adoption in Super Apps

How well-known mobile apps use in-app messaging to drive feature adoption.

Aditya Bhattacharyya

November 23, 2023

Design

Top 5 Mobile App Feature Adoption Software in 2026

Discover the best feature adoption software of 2026 to help improve the adoption metrics, and what makes each software special.

Ananya Vairavarajan

September 1, 2023

Design

5 Mobile App Feature Announcement Examples in 2026

Discover some of the best examples of how mobile apps announce their features while the users are using the app.

Aditya Bhattacharyya

August 31, 2023

Design

7 Strategies to Improve Mobile App Feature Adoption in 2026

Feature adoption can be a tricky thing to tackle. So, here's an exhaustive list of strategies you can use to improve mobile app feature adoption.

Ananya Vairavarajan

May 4, 2023

Design

The power of timing, context & behavior in user app engagement

Real engagement isn't about sending more messages but about sending the right message at the right moment based on timing, context, and behavior.

Aarzu Kedia

January 12, 2026

Design

The Changing Design Paradigm of Ecommerce Home Pages

Why do Amazon, Myntra, and Meesho now show navigation before products? They learned something uncomfortable about what users actually want.

Aarzu Kedia

January 6, 2026

Design

Mobile App Engagement Metrics: Essential KPIs to Track and Improve

Track the mobile app engagement metrics that matter:DAU, retention, stickiness, and feature adoption, and learn how to improve them without dev effort

Aarzu Kedia

December 16, 2025

Design

What are QSR Marketing Strategies and How Do They Work? The 2026 Guide.

Master QSR marketing strategies that work in 2026. Mobile apps, loyalty programs, gamification, and personalized offers that drive repeat orders.

Aarzu Kedia

November 19, 2025

Design

Unlocking In-App Engagement with the Help of AI for Product and Marketing Teams

Learn how AI enhances in-app engagement for product and marketing teams with personalization, predictive analytics, and automation.

Ashana Jha

May 27, 2025

Design

4 Strategies for Creating a Personalized Customer Experience

Explore strategies for creating a personalized customer experience, from understanding customer preferences to integrating cross-channel marketing sol

Aarzu Kedia

November 20, 2024

Design

3 Effective Customer Retention Marketing Strategies with Examples

Use customer retention marketing by building strong relationships, utilizing reward programs, and personalizing experiences.

Aarzu Kedia

November 20, 2024

Design

Balancing Customer Acquisition and Retention Strategies

This blog explores the importance of balancing customer acquisition and retention strategies for sustained business growth and profitability.

Aarzu Kedia

October 17, 2024

Design

Strategies to Increase App Engagement and Measure Success

Explore proven strategies to elevate app engagement and accurately measure success. Unlock the potential of your app with our comprehensive guidance.

Aarzu Kedia

October 17, 2024

Design

Crafting User-Centric App Experiences with Behavioural Segmentation: Best Practices and Examples

Elevate your mobile app strategy with smart user segmentation. Explore practical examples and tips for behavioral targeting.

Aarzu Kedia

August 30, 2024

Design

Nudges in Health and Wellness Apps: Increase User Engagement

Explore some key use cases for nudges to guide users throughout stages of their journey & increase user engagement in health and wellness apps.

Aarzu Kedia

August 6, 2024

Design

Guide to Mobile App Experimentation: Dynamic User Experiences

Learn how you can run experiments for your mobile app to improve user engagement with examples from fast growing consumer apps like Duolingo, Airbnb.

Aarzu Kedia

July 25, 2024

Design

Top Customer Onboarding Metrics to Track

Discover the top customer onboarding metrics for enhancing customer satisfaction and aligning onboarding goals with business objectives.

Aarzu Kedia

November 20, 2024

Design

Improving the First Time User Experience (FTUE) in Mobile Apps

Discover how a well-designed First Time User Experience (FTUE) can boost user satisfaction and retention in mobile apps.

Ananya Vairavarajan

April 18, 2024

Design

Key Metrics and KPIs to Measure User Onboarding

Unlock the secrets to measuring user onboarding success with our comprehensive guide on key metrics and KPIs.

Ananya Vairavarajan

September 15, 2023

Design

4 Effective User Onboarding UX Patterns to Enhance User Experience

Discover 4 game-changing user onboarding UX patterns that will take your user experience to the next level.

Ananya Vairavarajan

September 4, 2023

Design

In-App Tutorials: A Complete Guide in 2026

Find the best practices and examples of how different mobile apps incorporate in-app tutorials for their users to experience the "aha moment".

Aditya Bhattacharyya

August 30, 2023

Design

In-App Walkthroughs: What They Are, Benefits, and Examples (2026)

Gain a clear understanding of app walkthroughs and some of the best examples—and how to use this onboarding tactic to guide users to activation.

Aarzu Kedia

August 30, 2023

Design

Top 5 Mobile App Onboarding Software in 2026

Discover the best user onboarding software to help improve the activation metrics, retain more users, and what makes each software special.

Ananya Vairavarajan

August 24, 2023

Design

How to Improve App Onboarding with In-App Messages

Find out how to optimize onboarding with impactful in-app messages to boost user activation and retention rates.

Ananya Vairavarajan

July 10, 2023

Design

Activation Rates for Mobile Apps by Industry

Find out activation rates for mobile apps by industry, and go through strategies to improve activation rates over time.

March 19, 2023

Design

11-Step Onboarding Checklist for Mobile Apps

We work with hundreds of mobile app companies to improve their onboarding. Along the way, we’ve picked up a few guidelines that you can follow.

Aditya Bhattacharyya

March 8, 2023

Design

Best Mobile App Onboarding Examples in 2026

Onboarding is critical to drive user activation and retention. Explore the best app onboarding examples with insights from Doordash, Calm, and Duo.

Aditya Bhattacharyya

October 27, 2022

Design

Mapping journey decay: the hidden signals users send before churning

Most users don't quit suddenly; they ghost slowly. Spot the early warning signals within 3-7 sessions and recover them during early dormancy.

Aarzu Kedia

January 13, 2026

Design

A Guide to In-App Mobile Surveys: Questions Types and Practices

In-app mobile surveys help to understand user sentiment, identify bugs, and gather targeted feedback for improved user experience.

Aarzu Kedia

November 20, 2024

Design

Simple Strategies to Enhance Customer Retention in Banking

Customer retention in banking is cost-effective and focuses on strong relationships and exceptional service, ensuring stability and increased revenue.

Aarzu Kedia

October 11, 2024

Design

Retention Strategies to Increase the eCommerce Sales

Discover effective strategies to elevate your eCommerce sales to unprecedented levels.

Ananya Vairavarajan

September 5, 2023

Design

Boost Player Retention in Mobile Games with These Effective Hacks

Let's dive in and discover the hacks that can take your mobile game to the next level to attain a good retention rate.

Ananya Vairavarajan

September 4, 2023

Design

10 Strategies to Increase Mobile App Retention Rates

You can't directly improve retention. You need to improve inputs to retention. We break down how you can do that.

Ananya Vairavarajan

April 26, 2023

Design

Retention Rates for Mobile Apps by Industry

Find out retention rates for mobile apps by industry, and check out ways to improve retention over time.

Aditya Bhattacharyya

March 17, 2023

Design

What is engagement quality and how does it work? A framework.

This guide shows you how to measure what actually matters & build engagement that lasts. Take the self-assessment to find out your engagement quality.

Aarzu Kedia

January 7, 2026