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All the knowledge you need to drive in-app growth
The latest industry news, interviews, technologies, and resources.
May 27, 2025
Unlocking In-App Engagement with the Help of AI for Product and Marketing Teams: A Step-by-Step Guide
Learn how AI enhances in-app engagement for product and marketing teams with personalization, predictive analytics, and automation.
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Unlocking In-App Engagement with the Help of AI for Product and Marketing Teams: A Step-by-Step Guide
Learn how AI enhances in-app engagement for product and marketing teams with personalization, predictive analytics, and automation.
Ashana Jha
May 27, 2025
Design
How Plotline Reduced Database Costs by 50% Without Changing a Single Line of Code
Discover how we dynamically scale databases based on predictable load patterns, and reduce costs by 50% while maintaining optimal performance.
Adarsh Tadimari
April 24, 2025
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Complete Guide to Lifecycle Marketing
Lifecycle marketing turns installs into loyal users. Learn how top apps boost retention, LTV, and advocacy without increasing CAC.
Aarzu Kedia
April 14, 2025
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4 Strategies for Creating a Personalized Customer Experience
Explore strategies for creating a personalized customer experience, from understanding customer preferences to integrating cross-channel marketing sol
Aarzu Kedia
November 20, 2024
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Simple Strategies to Enhance Customer Retention in Banking
Customer retention in banking is cost-effective and focuses on strong relationships and exceptional service, ensuring stability and increased revenue.
Aarzu Kedia
October 11, 2024
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How to Track Product Adoption Metrics: Tutorial and Examples
Understand product adoption metrics, including adoption rate, churn rate, session duration, and tools for effective tracking.
Aarzu Kedia
September 27, 2024
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Crafting User-Centric App Experiences with Behavioural Segmentation: Best Practices and Examples
Elevate your mobile app strategy with smart user segmentation. Explore practical examples and tips for behavioral targeting.
Aarzu Kedia
August 30, 2024
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How to increase free-to-paid conversion rates on your app
Maximize your app’s revenue by mastering free-to-paid conversion strategies that fit your app's monetisation model and industry needs.
Aarzu Kedia
August 29, 2024
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8 Ways to Boost In-app Purchase Rates
Explore proven strategies to enhance your in-app purchases, helping you turn users into paying customers while maintaining user satisfaction.
Aarzu Kedia
August 21, 2024
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Boosting Discovery and Quick Transactions for E-Commerce with Shoppable Stories
Discover how shoppable stories transform e-commerce, boost engagement and sales. Learn key features, best practices, and examples across industries.
Aarzu Kedia
August 16, 2024
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Nudges in Health and Wellness Apps: Increase User Engagement
Explore some key use cases for nudges to guide users throughout stages of their journey & increase user engagement in health and wellness apps.
Aarzu Kedia
August 6, 2024
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Spin the Wheel Gamification: Boosting Engagement & Conversions
Learn how you can use spin the wheel to gamify user experience in your mobile app with examples from CRED, Amazon and more.
Aarzu Kedia
August 1, 2024
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A Guide to In-App Mobile Surveys: Questions Types and Practices
In-app mobile surveys help to understand user sentiment, identify bugs, and gather targeted feedback for improved user experience.
Aarzu Kedia
November 20, 2024
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Spin the Wheel Gamification: Boosting Engagement & Conversions
Learn how you can use spin the wheel to gamify user experience in your mobile app with examples from CRED, Amazon and more.
Aarzu Kedia
August 1, 2024
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Badges for Gamification in Mobile Apps
In this blog, we'll discuss the popular gamification feature: badge. We'll explore how various consumer apps use them to boost user engagement.
Ananya Vairavarajan
May 6, 2024
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Quiz for Gamification in Mobile Apps
In this blog, we'll discuss the popular gamification feature: quiz. We'll explore how various consumer apps use them to boost user engagement.
Ananya Vairavarajan
March 28, 2024
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Leaderboard for Gamification in Mobile Apps
In this blog, we'll discuss the popular gamification feature: leaderboards. We'll explore how various consumer apps use them to boost user engagement.
Ananya Vairavarajan
March 27, 2024
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Streaks and Milestones for Gamification in Mobile Apps
Delve into some effective gamification elements for user engagement - streaks and milestones with examples from top consumer apps like Calm, Duolingo.
Aarzu Kedia
March 7, 2024
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Best Examples of Mobile App Scratch Cards
In this blog post, we delve into mobile app scratch cards and how some of the mobile apps use them.
Ananya Vairavarajan
October 19, 2023
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Gamification in Banking Apps
Gamification is critical to drive user engagement. Take inspiration from the best gamification features from the fast-growing banking apps.
Ananya Vairavarajan
October 5, 2023
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Gamification in EdTech Apps: Top 4 Examples
Gamification is critical to drive user engagement. Take inspiration from the best gamification features from the fast-growing edtech apps.
Ananya Vairavarajan
September 25, 2023
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Gamification in Health and Fitness Apps: Top 5 examples
Gamification is critical to drive user engagement. Take inspiration from the best gamification features from the fast-growing health and fitness apps.
Aditya Bhattacharyya
September 20, 2023
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Gamification in Fintech Apps: Top 5 Examples
Discover 5 gamification strategies in fintechs like leaderboards, progress bars, and badges, and learn how you can enhance your app's user engagement.
Ananya Vairavarajan
September 20, 2023
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Best Mobile App Gamification Examples
Gamification is critical to drive user engagement. Take inspiration from the best gamification features from the fast-growing mobile app companies.
Ananya Vairavarajan
August 29, 2023
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4 Effective Tactics to Increase Your Conversion Rate
Discover effective tactics to veritably increase the conversion rate.
Aarzu Kedia
November 20, 2024
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Mobile App Monetization Trends for 2025
Explore the 2025 app monetization trends emphasizing quality, diversification, and user-centric strategies.
Aarzu Kedia
October 17, 2024
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Examples of Carousel Widgets to Drive Conversions in Mobile Apps
Learn how to create dynamic, no-code content carousel widgets to boost user engagement, retention, and conversions in your app.
Aarzu Kedia
September 9, 2024
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How to increase free-to-paid conversion rates on your app
Maximize your app’s revenue by mastering free-to-paid conversion strategies that fit your app's monetisation model and industry needs.
Aarzu Kedia
August 29, 2024
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8 Ways to Boost In-app Purchase Rates
Explore proven strategies to enhance your in-app purchases, helping you turn users into paying customers while maintaining user satisfaction.
Aarzu Kedia
August 21, 2024
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Boosting Discovery and Quick Transactions for E-Commerce with Shoppable Stories
Discover how shoppable stories transform e-commerce, boost engagement and sales. Learn key features, best practices, and examples across industries.
Aarzu Kedia
August 16, 2024
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6 Examples of In-app Messaging to Improve Revenue in Mobile Apps
Get to know how well-known mobile apps use in-app messaging for higher conversion rates and increased revenue.
Ananya Vairavarajan
December 10, 2023
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In-App Campaign Ideas to Boost Transactions During Diwali
Explore ideas for your upcoming in-app Diwali campaigns.
Ananya Vairavarajan
October 25, 2023
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Mobile App Upselling: 3 Strategies to Convert Free Users
Discover three powerful strategies to convert free users into paying customers in the mobile app industry.
Ananya Vairavarajan
September 6, 2023
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Increase In-App Revenue with Powerful In-App Messages
Discover how to skyrocket your in-app revenue with these powerful messaging strategies.
Ananya Vairavarajan
September 5, 2023
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8 Strategies to Boost Conversion Rate in Mobile Games: A Guide for 2023
Discover 8 strategies to increase conversion rates in mobile games. Boost your gaming app's success and grow your user base today.
Ananya Vairavarajan
September 4, 2023
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Top Mobile App Monetization Strategies in 2025
Discover effective strategies to increase your mobile app monetization. Boost your app's monetization and revenue metrics significantly.
Ananya Vairavarajan
August 17, 2023
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Creating In-App Tutorials for Better Product Adoption
Create effective in-app tutorials to improve user retention and enhance early product interaction. Includes best practices and types of tutorials.
Aarzu Kedia
November 20, 2024
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Strategies to Increase App Adoption: Methods and Techniques
Discover how to increase the adoption of an app by creating personalized experiences and excellent onboarding processes.
Aarzu Kedia
October 7, 2024
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How to Track Product Adoption Metrics: Tutorial and Examples
Understand product adoption metrics, including adoption rate, churn rate, session duration, and tools for effective tracking.
Aarzu Kedia
September 27, 2024
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Examples to improve Feature Discovery and Adoption in Super Apps
How well-known mobile apps use in-app messaging to drive feature adoption.
Aditya Bhattacharyya
November 23, 2023
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Top 5 Mobile App Feature Adoption Software in 2025
Discover the best feature adoption software of 2025 to help improve the adoption metrics, and what makes each software special.
Ananya Vairavarajan
September 1, 2023
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5 Mobile App Feature Announcement Examples in 2025
Discover some of the best examples of how mobile apps announce their features while the users are using the app.
Aditya Bhattacharyya
August 31, 2023
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7 Strategies to Improve Mobile App Feature Adoption in 2025
Feature adoption can be a tricky thing to tackle. So, here's an exhaustive list of strategies you can use to improve mobile app feature adoption.
Ananya Vairavarajan
May 4, 2023
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Unlocking In-App Engagement with the Help of AI for Product and Marketing Teams: A Step-by-Step Guide
Learn how AI enhances in-app engagement for product and marketing teams with personalization, predictive analytics, and automation.
Ashana Jha
May 27, 2025
Design
4 Strategies for Creating a Personalized Customer Experience
Explore strategies for creating a personalized customer experience, from understanding customer preferences to integrating cross-channel marketing sol
Aarzu Kedia
November 20, 2024
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3 Effective Customer Retention Marketing Strategies with Examples
Use customer retention marketing by building strong relationships, utilizing reward programs, and personalizing experiences.
Aarzu Kedia
November 20, 2024
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Balancing Customer Acquisition and Retention Strategies
This blog explores the importance of balancing customer acquisition and retention strategies for sustained business growth and profitability.
Aarzu Kedia
October 17, 2024
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Strategies to Increase App Engagement and Measure Success
Explore proven strategies to elevate app engagement and accurately measure success. Unlock the potential of your app with our comprehensive guidance.
Aarzu Kedia
October 17, 2024
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Crafting User-Centric App Experiences with Behavioural Segmentation: Best Practices and Examples
Elevate your mobile app strategy with smart user segmentation. Explore practical examples and tips for behavioral targeting.
Aarzu Kedia
August 30, 2024
Design
Nudges in Health and Wellness Apps: Increase User Engagement
Explore some key use cases for nudges to guide users throughout stages of their journey & increase user engagement in health and wellness apps.
Aarzu Kedia
August 6, 2024
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Guide to Mobile App Experimentation: Dynamic User Experiences
Learn how you can run experiments for your mobile app to improve user engagement with examples from fast growing consumer apps like Duolingo, Airbnb.
Aarzu Kedia
July 25, 2024
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How to Use In-App Videos to Boost User Engagement
Get to know how you can use in-app videos in mobile apps to boost user engagement along with examples from well-known companies.
Aarzu Kedia
July 16, 2024
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4 ways to validate demand without building product
Breakdown of how some top tech companies validated their hypothesis without writing a bunch of code.
December 15, 2022
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(Air)meet-ing customers to 24X ARR
Breaking down the product and growth strategies that fuelled Airmeet’s ARR growth by 24X in 1 year and led to a user base of 120,000 event organizers.
Aditya Bhattacharyya
August 11, 2022
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Top Customer Onboarding Metrics to Track
Discover the top customer onboarding metrics for enhancing customer satisfaction and aligning onboarding goals with business objectives.
Aarzu Kedia
November 20, 2024
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Improving the First Time User Experience (FTUE) in Mobile Apps
Discover how a well-designed First Time User Experience (FTUE) can boost user satisfaction and retention in mobile apps.
Ananya Vairavarajan
April 18, 2024
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Key Metrics and KPIs to Measure User Onboarding
Unlock the secrets to measuring user onboarding success with our comprehensive guide on key metrics and KPIs.
Ananya Vairavarajan
September 15, 2023
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4 Effective User Onboarding UX Patterns to Enhance User Experience
Discover 4 game-changing user onboarding UX patterns that will take your user experience to the next level.
Ananya Vairavarajan
September 4, 2023
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In-App Tutorials: A Complete Guide in 2025
Find the best practices and examples of how different mobile apps incorporate in-app tutorials for their users to experience the "aha moment".
Aditya Bhattacharyya
August 30, 2023
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In-App Walkthroughs: What They Are, Benefits, and Examples (2025)
Gain a clear understanding of app walkthroughs and some of the best examples—and how to use this onboarding tactic to guide users to activation.
Ananya Vairavarajan
August 30, 2023
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Top 5 Mobile App Onboarding Software in 2025
Discover the best user onboarding software to help improve the activation metrics, retain more users, and what makes each software special.
Ananya Vairavarajan
August 24, 2023
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How to Improve App Onboarding with In-App Messages
Find out how to optimize onboarding with impactful in-app messages to boost user activation and retention rates.
Ananya Vairavarajan
July 10, 2023
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Activation Rates for Mobile Apps by Industry
Find out activation rates for mobile apps by industry, and go through strategies to improve activation rates over time.
March 19, 2023
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11-Step Onboarding Checklist for Mobile Apps
We work with hundreds of mobile app companies to improve their onboarding. Along the way, we’ve picked up a few guidelines that you can follow.
Aditya Bhattacharyya
March 8, 2023
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Best Mobile App Onboarding Examples in 2025
Onboarding is critical to drive user activation and retention. Explore the best app onboarding examples with insights from Doordash, Calm, and Duo.
Aditya Bhattacharyya
October 27, 2022
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Simple Strategies to Enhance Customer Retention in Banking
Customer retention in banking is cost-effective and focuses on strong relationships and exceptional service, ensuring stability and increased revenue.
Aarzu Kedia
October 11, 2024
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Retention Strategies to Increase the eCommerce Sales
Discover effective strategies to elevate your eCommerce sales to unprecedented levels.
Ananya Vairavarajan
September 5, 2023
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Boost Player Retention in Mobile Games with These Effective Hacks
Let's dive in and discover the hacks that can take your mobile game to the next level to attain a good retention rate.
Ananya Vairavarajan
September 4, 2023
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10 Strategies to Increase Mobile App Retention Rates
You can't directly improve retention. You need to improve inputs to retention. We break down how you can do that.
Ananya Vairavarajan
April 26, 2023
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Retention Rates for Mobile Apps by Industry
Find out retention rates for mobile apps by industry, and check out ways to improve retention over time.
Aditya Bhattacharyya
March 17, 2023
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5 Examples of In-App Messaging to Increase User Engagement in Mobile Apps
Get to know how well-known mobile apps use in-app messaging to increase user engagement.
Ananya Vairavarajan
November 27, 2023
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In-App Stories for Mobile Marketing
In this blog post, we delve into in-app stories and how some of the consumer apps use them.
Ananya Vairavarajan
November 3, 2023
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Best Examples of Mobile App Bottom Sheets
In this comprehensive blog post, we delve into mobile app bottom sheets and how some of the mobile apps configure them.
Ananya Vairavarajan
October 19, 2023
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The Ultimate Guide to Mobile App Personalization
Discover how to enhance user engagement and retention by creating personalized mobile app experiences.
Ananya Vairavarajan
September 11, 2023
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The Ultimate Guide to User Satisfaction in Your Mobile App
Discover the secrets to measuring and boosting user satisfaction in your mobile app with our ultimate guide.
Ananya Vairavarajan
September 6, 2023
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Mobile App Modals: Best Practices and Examples
Discover the secrets to captivating your app users with different types of mobile app modals.
Ananya Vairavarajan
September 6, 2023
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In-Product Banners: Guide for Effective Announcements
Discover the secret to creating impactful in-product banners that captivate your audience and drive action.
Ananya Vairavarajan
September 5, 2023
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Top Mobile Game Monetization Strategies for 2025
Discover the leading mobile game monetization tactics in 2024, offering valuable insights to enhance your revenue and realize your game's potential.
Ananya Vairavarajan
September 5, 2023
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5 Strategies to Increase Repeat Purchase Rate for New E-Commerce Users
Explore the significance of RPR and present five strategies to skyrocket repeat purchase rates for new e-commerce users.
Ananya Vairavarajan
September 4, 2023
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Nudges in E-Commerce Apps: A Guide to Increase Conversions
Explore few important use cases for nudges, designed to guide users at different stages of their journey within the e-commerce app.
July 31, 2023
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Nudges in Gaming Apps: A Guide to Increase Engagement
Explore some key use cases for nudges, designed to guide users at different stages of their journey within the gaming app.
Ananya Vairavarajan
July 26, 2023
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How to Improve KYC Funnel in Mobile Apps
Learn how to optimize the KYC funnel metrics in your mobile app with effective strategies. Increase conversions and boost trust.
July 13, 2023
Drive in-app growth with Plotline
Join companies like Dream 11, Upstox, BharatPe, AngelOne and others that use Plotline to drive activation, adoption and conversions in their mobile apps - without relying on engineering